Campari is a renowned Italian alcoholic apéritif (approx. 20.5%–28.5% ABV) created in 1860 by Gaspare Campari, characterized by its vibrant red color and complex, bitter-sweet taste profile. It is made from a secret infusion of herbs, aromatic plants, and fruit in alcohol and water, serving as a staple in classic cocktails like the Negroni and Americano.