Don Julio is a premier luxury tequila brand founded in 1942 by Don Julio González in Jalisco, Mexico. Known for revolutionizing the industry with high-quality standards, such as planting agave further apart and using shorter, squat bottles; the brand is owned by Diageo and produces renowned tequilas, including Blanco, Reposado, Añejo, and the iconic, long-aged Don Julio 1942.