Soju is the spirit of choice in South Korea, and no brand is more popular than JINRO. Launched in 1924, JINRO is the country’s best-selling soju brand — and the world’s top-selling spirit. Some even say JINRO is the cause of Korea’s well-documented, hard-drinking culture. of spirit making artistry and the passion for crafting a spirit from Korea’s finest natural resources: choice grains and spring water.