Chumchurum Soju

Chum Churum is a popular, smooth Korean soju brand introduced by Lotte Chilsung Beverage in 2006, known for using alkaline water for a softer, slightly sweet taste. Featuring a low alcohol content (typically 16.5%–17% ABV), it is a versatile spirit often enjoyed with Korean food. Original and various fruit flavors are available, typically in 360ml bottles.