818 Tequila is a premium, celebrity-owned brand launched by Kendall Jenner in 2021, featuring Blanco, Reposado, Añejo, and an "Eight Reserve" añejo blend. Produced in Jalisco, Mexico, it uses 100% Blue Weber agave and traditional methods like brick ovens and tahona wheel extraction. The brand is known for a smooth, approachable taste profile, focusing on sweet, vanilla-forward notes.