19 CRIMES

19 Crimes is an Australian wine brand launched in 2012 by Treasury Wine Estates, inspired by the 18th-century British practice of exiling convicts to Australia for 19 specific crimes. Known for its bold, fruit-forward blends—like the Red Blend featuring vanilla and berries—the brand uses augmented reality via its "Living Wine Labels app" to make the historical figures on the labels talk. 

19 CRIMES

19 Crimes is an Australian wine brand launched in 2012 by Treasury Wine Estates, inspired by the 18th-century British practice of exiling convicts to Australia for 19 specific crimes. Known for its bold, fruit-forward blends—like the Red Blend featuring vanilla and berries—the brand uses augmented reality via its "Living Wine Labels app" to make the historical figures on the labels talk. 

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